hi, I’m Nicole.
I tend to work in the in-between:
complexity
ambiguity
stagnancy
insights
solutions
ideas
growth, innovation, change
Translating information and ambiguity into strategies, stories, spaces
that help people and communities find clarity, belonging, possibility
digital
for who
Translate a culture of outrageous hospitality, and a refreshed brand, into a digital experience that speaks to both potential wholesale partners and at-home consumers
context
1-1 interviews, discovery workshops, journeys, defined IA and content strategy and UX
how
website in development
Time to evolve a gay men–focused health site into an inclusive digital space that reflects the full diversity of LGBTQIA+ identities, balancing privacy, care, celebration
Led workshops, user journeys, co-developed the dual-pathway concept (Hīanga / Māhirahira) personalisation approach to adapt tone
website in development
An international NGO focused on child protection needed to transform an outdated site into a fundraising-first platform that builds trust, simplifies giving, and demonstrates impact
Led donor journey mapping, restructured IA, designed donation and appeal flows, aligned brand storytelling with fundraising strategy
website in development
The world of bullion is transforming; reposition transactional site into a trusted investment platform; balance accessibility for newcomers, confidence for high-value investors
1-1 interviews with stakeholders, investors, mapped journeys across buy/sell/storage flows, designed trust-led UX strategies supporting brand evolution
website in development
Time to modernise a legacy organisation’s website to better recruit diverse volunteers, engage donors, and embody values of inclusion and Pacific-led development
Led journey workshops, restructured IA, embedded multilingual, culturally grounded storytelling, reframed recruitment & engagement
website
To make job seeking more human, usable, and personal by giving job seekers more control, context, and clarity in profile photos, location searches, and resume customization
Led design and research, collaborated cross-functionally with product, engineering, behavioral science. Usability testing, tools for market-specific resume customization, refined search radius tools
app + website
Digital transformation time means a redesign of the appointment booking flow in the NHS app to reduce friction, clarify options, and make the process more usable and accessible for patients
Audited current flows, mapped user mental models, restructured form fields (reducing drop-downs where possible, introducing step-by-step flows), prototyped, tested with users, iterated
app
To help Cognizant shift its identity from “traditional IT services” toward a more advanced consulting posture by deeply understanding its user, aligning its web presence accordingly
Conducted discovery research via stakeholder & customer interviews, developed persona archetypes, facilitated workshops to refine and select key personas, built journey maps
research
film
I’ve worked on short films, music videos, and other visual storytelling projects
bringing visual imagination and intentionality into pre-production, art direction, set design, and treatment development, blending visual research with a story’s vision
assisting with treatments, art direction, set dressing, visual research, and creative support across shoots and concepts
The Balloon short film
Kid You’re Free music video
On The Run music video
Holy Ghost short film
Sunrise Song director’s treatment
library regular
/
toast enthusiast
/
virgo rising
/
sieve-like memory
/
retired vegetarian
/
irish-italian kiwi
/
la-croix fan
/
INFJ
/
ex-brooklynite
/
noob surfer
/
leo moon
/
scorpio sun
/
library regular / toast enthusiast / virgo rising / sieve-like memory / retired vegetarian / irish-italian kiwi / la-croix fan / INFJ / ex-brooklynite / noob surfer / leo moon / scorpio sun /
aesthetics + science
create things that are as beautiful as they are meaningful
no silly questions
open-mindedness and curiosity improve the human condition
always growing
experiences shape who we are and what we bring to the world… and our next project
multidisciplinary creative working across innovation design, interface design, experience design, service design, and research.
digital design experience spans discovery, research, and delivery phases, weaving brand storytelling into digital touchpoints. casting the net wide to distill ideas from the complex into simple.
art department and film work embraces a research-based design approach to create visual environments that represent characters, themes, and locations of projects.
expertise
north stars
thanks for stopping by :)